How Covid-19 has 'activated' the digital transformation business
From the topic of trends and forecast in conference rooms, digital transformation into "handshakes", real projects this year.
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Instead of the number of 100,000 Vietnamese sellers on Amazon as previously reported, this floor has just corrected the exact number of only a few thousand.
On December 17, Amazon Global Selling Vietnam released information that currently "there are only a few thousand Vietnamese sellers on Amazon". This is significantly smaller than the 100,000 recently announced sellers.
Earlier, in the online seminar "E-Commerce 2020" organized by Amazon Global Selling on December 8, Mr. Gijae Seong, Country Director of Amazon Global Selling Vietnam shared that, the community of sellers Amazon in Vietnam has more than 100,000 members.
However, regarding this content, the company said that "due to errors from the interpreter" in Mr. Gijae Seong's share, this information was "somewhat inaccurate and misleading".
Specifically, the company said, Gijae Seong's verbatim "estimates that the Amazon selling community in Vietnam on Facebook has more than 100,000 members". Because the translator has scanned the "on Facebook" info, it creates an issue.
In fact, the 100,000 members that Mr. Gijae Seong mentioned is the total number of Facebook user accounts participating in the official community networks that support, coaching and consulting of Amazon Global Selling Vietnam. In particular, the company's official fanpage has more than 30,000 followers.
Amazon Global Selling Vietnam has just officially operated in Vietnam in October 2019, with main office in Ho Chi Minh City. On December 8, the company launched an Amazon (online) Sales Information Center in Vietnamese language as well as established a dedicated team in Hanoi.
With this number of thousands of Vietnamese sellers only recorded sales on Amazon in 2020 more than one million USD.
Thus, although it is a potential export channel with thousands of businesses participating, the revenue earned from this channel still accounts for a very small proportion compared to 202.86 billion USD of total export turnover in the first 9 months. 2020, according to the General Department of Customs.
There are many reasons that contribute to this still modest number. First, the majority of Vietnamese sellers on Amazon are currently in the micro and small groups. They mainly sell consumer products, household products, clothes, handicrafts ... Some big names like Trung Nguyen, Biti's ... have just started getting acquainted with this platform in recent months. .
Second, with the characteristics of selling to end users, small sales, so total sales are difficult to compare with wholesale through traditional export channels, similar to the total sales of domestic e-commerce is still quite small. compared with total retail sales.
Thirdly, the selling prices of Vietnamese products are not too different from the domestic prices. And in addition, Amazon Global Selling has just established an official presence in Vietnam to seriously invest in this market since October 2019.
However, compared to 2019, sales have also tripled, and is evaluated by Amazon as more and more Vietnamese sellers reach the international market through this platform and "achieve many results. Remarkable".
According to the Report, in Vietnam, cross-border e-commerce has been on the rise in recent years. In particular, in 2020, thanks to a strong shift in consumer trends - from direct shopping to online, cross-border e-commerce becomes a "New Normal" state.
"We find that a lot of 'Made inVietnam' products on global Amazon stores are being popular with international customers, thanks to their high quality and competitive prices," said Gijae Seong, Country Director. share of Amazon Global Selling Vietnam.
Vietnamese businesses not only focus on selling on Amazon USA but also step by step to other markets such as Europe, Japan, Canada, Australia and Singapore ... Some startups claim that they have achieved remarkable results. .
"From a small attic factory with only 4 employees, our business has grown strongly and is now operating in a 300-square-meter factory with 35 employees," said Ms. Chieu Han. said founder and CEO Andre Gift Shop.
Or as Mary Craft, from an original factory, has expanded three more factories, creating jobs for about 100 workers, according to the founder Mary Nguyen.
Viễn Thông
From the topic of trends and forecast in conference rooms, digital transformation into "handshakes", real projects this year.
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